Maurice Smiddy

Maurice SmiddySouthern Fuel & Farm Supplies Ltd was formed in April 1994 by my wife and I, Maurice and Bridget Smiddy. In my earlier career, I worked for many years for Sutton’s Ltd. Over that time I had built a loyal customer base in the East Cork region. With a young family and the everyday pressures, such as building a new home, it was a very big decision to go it alone and start a new company.

I had been thinking and talking about it for a while before we made the break.  With both Bridget and myself being steeped in East Cork and having family connections in Cloyne, Youghal, Dungourney, Glanmire, Carrigtwohill, Midleton and Castlelyons  we felt we had a chance.Farmers have always recognised the need for competition and choice. I had a reputation for bringing choice and value, along with some new ideas to the farming community. In the early 90’s I became very involved in promoting Forage Maize. From a small acreage in the early years, we are now supplying maize seed and inputs for 14,000 acres. Our Forage Maize business took us to the the best and most progressive farms, in the South of Ireland and beyond. Over time we have built a great relationship with these farmers and their families, and thankfully we are still with them today.

Twenty years later our agricultural business is now much broader. While the maize crop is still an important part of our business, we are also a significant supplier of animal feed, fertiliser, cereal, beet, maize and grass seeds.We are also a competitive buyer of grain from our tillage customers. Southern Fuel & Farm Supplies Ltd provide a full range of brand leading crop inputs. We have a reputation for quality agronomy advice and the crop walking service we provide.Crop packaging products as in bale and net wrap, have been an important product line for Southern Fuel & Farm Supplies Ltd since it’s foundation. Our company supply many of the leading crop packaging brands to the largest and most progressive agricultural contractors in the county and beyond.We have a significant solid fuel business making us a strong player in the oil distribution business from Cork to Waterford.Our customers are the most important asset to our company. The key element to our growth over the years has been the support and business afforded to us by our customers both farmer and domestic.

We acknowledge the support of our suppliers. Their help have contributed to our growth over the past twenty years.  Many of our suppliers see us a the ideal partner to bring their products and ideas to market. Southern Fuel & Farm Supplies Ltd has always been to the forefront of bringing new products to farm. We do not sell gimmicks. Any product we supply to our farmer customers, must have the capacity to improve their profitably and or make their life easier.We place a lot of emphasis on the quality of our frontline staff. We have been fortunate in recruiting excellent people to represent our company. Our Area managers are well qualified and passionate about farming. Many of them also farm on a part time basis. Because of this background they have first hand experience and understand the challenges of farming.

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